In this episode of the Green Business All-Star Podcast, we welcome Sira Dheshan Naidu, the co-founder of Disruptor London. Sira shares his journey from South Africa to becoming a pivotal force in the UK’s health and beauty industry. Alongside Juan Jose Jimenez Anca, Sira founded Disruptor London in 2021 with a mission to revolutionize the sector through sustainable practices and innovative products.
Key Discussion Points:
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Introduction and Background:
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Sira’s journey from South Africa to the UK.
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The founding of Disruptor London with Juan Jose Jimenez Anca.
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The mission to create sustainable and innovative health and beauty products.
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Entrepreneurial Journey:
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The unique blend of business acumen and ethical values.
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Overcoming challenges in entrepreneurship with resilience and camaraderie.
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The importance of support from fellow founders and regular meetups over wine.
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Business Accelerator Experience:
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Participation in a business accelerator focused on hardware with the Central Research Laboratory in London.
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Development of sustainable packaging solutions and the role of a supportive cohort.
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Company Vision and Mission:
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Disruptor London’s focus on multifunctional plastic-free products.
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Advocacy for gender-neutral beauty solutions.
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Redefining ethical luxury through quality, sustainability, and consumer education.
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