Melody Reynolds, founder of Elate Cosmetics, shares her journey of starting a sustainable beauty business and her mission to change the world one lipstick at a time. She discusses the environmental impact of single-use packaging in the beauty industry and how her company reduces waste through refillable and compostable packaging. Melody emphasizes the importance of ethical marketing practices and building a community of loyal customers. She also highlights the significance of being a certified B Corporation and the role of collaboration in driving sustainability in the beauty industry. Melody offers advice for aspiring green entrepreneurs and encourages them to question themselves and seek mentorship.
Key Takaways
- Stay True to your values and make meaningful change
- Ethical marketing practices that promote intentional purchasing and discourage overconsumption are crucial for sustainability.
- When figuring what type of business you want or your current role in one, ask yourself what do I know how do do, what do I know how to do well, what do I know that I don’t know, what do I need to learn, how do I learn it, what are the things that I shouldn’t be doing and should seek counseling and help to do it?
- Certified B Corporations adhere to high environmental and social standards, and being part of a community of like-minded businesses can drive positive change.
- Starting a green business requires passion, perseverance, and a willingness to seek help and guidance.
- Never be afraid to question yourself.
Contact Info
Instagram @elatecosmetics or @melodieelated
Links